Irish Time Design’s fresh design ticks all the boxes. With an innovative shopfitting layout of removable singular floor uprights, ITD was able to create a wonderful open-plan feeling with a modern colour scheme and quirky finishing touches. A dramatic backdrop to the point of sale area and feature display units was created by draping fine textiles infront of darkened walls. Other features include a custom-made banquet seat, to provide seating to those shoppers that need a rest and an oversized mirror in ornate framing to allow customers to view themselves with ease and get advice from staff or friends. The exterior of the shop was the biggest challenge. It was previously painted in very strong colours and the designers battled with the overall appearance of a dormer style house. In order to draw the attention of passing trade the design needed to be strong and brave. The client was willing to take ITD’s advice and the result is a series of stripes designed sensitively to spread across the shopfront in soft mulberry and lilac colours to incorporate the interior scheme. The result is a head turning experience. This project was carried out from conception to completion within 7 weeks.